During our long weekend in London, we wanted somewhere lux without the hefty price tag. We’ve previously stayed at Citizen M, and loved the new wave of budget-hotel chic.
Think top quality minimalism and modern design, but with much less space than your average hotel room.
After a little scouring we came up with Z Hotels at Gloucester Place. Their concept is pretty similar to Citizen M. Aimed firmly at millennials, Z Hotels are breaking up the stuffy ‘norm’ of a hotel. You won’t find a full English breakfast buffet here.
Instead, Z Hotels have minimised the floor space available in rooms and removed the formality of hotel stays. Crisp design stands out, and whilst there isn’t much in your room, whatever they have put in there is top quality.
Think luxury mattresses, top quality toiletries and huge fluffy towels. The rooms are sleek with lots of greys, whites and frosted glass.
Z Hotels at Gloucester Place
We opted for one of their newer hotels, Z at Gloucester Place. Within a 10 minute walk of Baker Street and Marble Arch tube stations, it’s also close to Madame Tussauds, London Zoo and an easy walk to Oxford Street.
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The hotel is spread across six townhouses. The main five combine to create the typical Z Hotels offering. Surprisingly affordable comfort, in smaller than usual rooms but with better than usual furnishings. The final townhouse, number 87, is Z Hotels first luxury offering, the Club rooms.
We booked a two night stay in one of their Junior Suites over a weekend, and still had change from £300. Not bad for an upgraded room in central London. On arrival we were lucky enough to be upgraded us to one of their Club Rooms in 87 Gloucester Place.
Rest your head
Z Hotels are known for luxurious beds with handcrafted mattresses and super soft bed linen. Our club room didn’t let us down here. The bespoke superking bed was incredible.
Expect minimalist luxury. There’s a lot of stark space amongst the whites and greys, with a stylish yellow chair adding the only spot of colour to the room. The 48” television with Sky was a nice touch.
If you are going away with a partner, be sure it’s one you are comfortable with! The only negative I’d give this location is the bathroom. The design is beautiful, all shiny white with complimentary Thierry Mugler toiletries and a gigantic walk in shower. But the bathroom is separated from the bedroom by a thin pane of frosted glass.
Some won’t mind it, but to me frosted glass just doesn’t have the same effect as a nice solid wall. It’s pretty common among this style of hotel, we found the same at Citizen M. Glass just isn’t very sound proof! We took it in turns to give each other a little privacy each morning and popped off to the lounge for a latte.
Home from home
What makes the club rooms special is the home-from-home effect of their lounge area. A spacious kitchen area with a huge wooden table, the lounge is a great spot to kick back after pounding the streets of London.
Absolutely everything is included. From the, incredibly tasty, European-style breakfast buffet through to afternoon tea and evening wine and cheese – it’s all free.
Cocktails, wine, spirits and a fridge full of alcohol free options are yours for the taking too. We finished every evening with some tasty nibbles alongside a Hendricks & Fever Tree. Heaven!
We didn’t buy a single bottle of water during our trip either, instead we grabbed cold ones from the fridge whenever we went out. It’s a simple touch, but really makes it feel extra special.
We ventured all over London during our stay at Gloucester Place. We took a 40 minute stroll through Hyde Park to visit the Royal Albert Hall and hopped back on the tube later in the evening.
Baker Street tube, a ten minute walk away, kept us connected to Camden, Soho and Shoreditch. We never spent longer than 20 minutes traveling.
It’s also close to the trendier restaurants in Marylebone, with the associated price tag if you want something a bit special for an evening.
We were after something a little more casual, and a lot more lively. We’d recommend Salvador & Amanda for some amazing tapas in Covent Garden, or Honest Burgers in South Kensington for an early beer and burger before a show.